Professional Market Research

Investment attractiveness analysis

A client of PMR was interested in a construction investment in a location in Poland. Research PMR prepared a detailed report presenting an analysis of the investment attractiveness of the location and its surroundings.

The report covers:
  • a demographic and urbanistic profile of the location,
  • a description of the competitive landscape in the region,
  • predicted development trends in the relevant sector of the economy.
To create this report we used existing statistical data, desk research, a site visit, as well as telephone and face-to-face interviews with experts in the areas involved.

Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.

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