Analysis of the construction material market in Poland
Production of building materials
Our client, a manufacturer of construction materials, asked PMR to provide them with research and advisory services, which would result in optimizing their strategy for the Polish market.
Research included telephone interviews with construction companies and construction material distributors, as well as observing construction material usage in a random sample of households in the analysed region. The study encompassed issues of market trends, distribution, assessment of manufacturers and suppliers, as well as an analysis of customers in the market.
Value for the client
In collaboration with PMR consultants the research department delivered information which helped to optimize market strategy and continue further consulting services.
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