Experience PMR

Analysis of nutritional trends in CIS countries

  • Industry

    Dairy products

  • Geographical coverage

    Azerbaijan, Belarus, Kazakhstan, Russia, Ukraine, Uzbekistan

  • Client type

    Market research agency

  • Delivery time

    6 weeks

Research Project - retail and FMCG

Client's need

Our client, a foreign research agency, asked PMR to prepare a report with basic information on given CIS countries, their socio-economic context and current nutritional trends.

Our deliverables

PMR prepared a report with an analysis of nutritional trends based on expert interviews and secondary research. 

Value for the client

The report assisted the end user, a food producer, in the process of product development and market entry for a new product. It also contained information on the socio-economic context of the analysed markets with added emphasis on issues of nutrition. 

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