Research on the clothing and footwear market in Poland
Clothing and footwear
PMR's research branch for the purposes of the fifth edition of publication "Clothing and footwear retail market in Poland. Market analysis and development forecasts" conducted a quantitative research among executive employees of 173 chains of clothing and footwear stores.
The research covered 75 complete interviews (59 with clothing companies and 16 with footwear companies) using the CATI technique (computer-assisted telephone interviews). Our respondents were the executive staff of the producing and trading companies. The main objective of the research was to gain information on the current value and notable features of Polish clothing and footwear market as well as key market trends for the nearest future, considering the financial crisis and macroeconomical factors.
Value for the client
The analysis enables the overview of forecast conditions for clothing and footwear market, illustrates main barriers and growth drivers encountered by businesses operating in this sector.
The results allowed us to outline such issues as:
- key trends and forecast conditions on clothing and footwear market in the second term of
- operating strategies of clothing and footwear companies for and
- clothing and footwear companies growth rates in and.
The PMR's publication is a comprehensive source of information essential for companies planning operations in the Polish clothing and footwear market as well as for those already present in the business, enabling to plan both, their research and development strategies effectively.
Complete results of the research laid the basis for the PMR Publications' report "Clothing and footwear retail market in Poland. Market analysis and development forecasts".
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