Taste test and pricing study of cold meat
Trade and service
Our client, who provides support to food manufacturers in the area of production and sales, e.g. through comprehensive brand management, asked Research PMR to carry out taste tests and a price flexibility analysis for their client’s cold cuts and cold cuts sold by the competition.
The aim of the research was sensory evaluation of cold cuts by consumers, estimating purchase potential of the products based on their characteristics (taste, smell, appearance), form (sliced meat), characteristics of the entire product (appearance, packaging, label), as well as all the features and price in the context of competing producers. Additional aims of the study were also to analyse price flexibility and brand perception for the cold cut manufacturer that sponsored the study, in the context of competitor brands, and indicate the best directions of brand positioning.
The study was conducted on a sample of 180 consumers, using the CAPI technique (Computer Assisted Personal Interviewing) in Central Locations in three large Polish cities.
Taste tests were carried out using the sequential-monadic test methodology. More information about the sequential-monadic test technique, as well as Central Location Tests in general can be found on our website.
The module of price analyses was based on Brand-Price Trade Off methodology (BPTO), Price Sensitivity Meter (PSM), and modified Juster’s Purchase Probability Scale.
In our brand image analysis we applied elements of PMR Brand Image methodology.
Value for the client
As a result of the study our client received a report, along with recommendations. The report contained detailed analyses of the findings in the taste and price flexibility tests, indications for the acceptable price range for the target group, as well as an analysis of brand image. Additionally, Research PMR provided help in interpreting and discussing the findings of the study.
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