Banks brand image study among enterprises and institutions in Russia
PMR has conducted a study on the brand image of a number of banking institutions among medium and large companies and other institutions in Russia. The study was a part of an international market research project carried out for one of the world’s largest banks. We conducted 100 CATI business-to-business interviews with managerial staff in charge of daily dealings with banks in their companies and institutions.
Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research,
- B2B and consumer surveys,
- central location tests,
- healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
- brand awareness studies using our PMR Brand Image methodology,
- name, package and product testing,
- competition & segmentation studies,
- comprehensive industry analyses using PMR Market Insight methodology.
