Research Services PMR

Qualitative research: in-depth interviews with doctors

Research PMR carried out a qualitative research project among Polish doctors. We conducted 16 in-depth interviews with GPs and urologists. PMR moderators conducted the interviews and analysed the results. The results were sent to the client in a report. The aim of the project was to test advertising concepts for a new drug. The project was commissioned by an international pharmaceuticals producer.

Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.

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