Brand image research project - pharmaceuticals sector
Research PMR was commissioned to conduct brand image research for one of the largest manufacturers from the pharmaceutical sector. The aim of the project was to compare the company's brand image on the Polish market with that of its main competitors and to analyse the medical milieu's opinions on the work of the manufacturer's medical representatives. For the project, Research PMR conducted over 500 CATI interviews with Polish doctors.
Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research,
- B2B and consumer surveys,
- central location tests,
- healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
- brand awareness studies using our PMR Brand Image methodology,
- name, package and product testing,
- competition & segmentation studies,
- comprehensive industry analyses using PMR Market Insight methodology.
