PMR Research provides a wide range of services including:
Consumer market research
Market research is usually associated primarily with consumer research: surveys and analyses exploring and measuring consumers’ attitudes, choices, motivations and characteristics. At PMR we offer a broad scope of consumer-oriented research using both qualitative and quantitative research techniques.
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B2B market research
Research into business-to-business (B2B) markets is a distinct sub-section of research services where the entities analysed are companies rather than consumers or households. PMR Research analysts have the expertise to design effective business-to-business studies, reach the appropriate respondents and correctly interpret the data. We are experienced in many types of markets and industry sectors, in particular construction, IT/telecom, retail/FMCG, heavy industry and more.
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Healthcare
PMR Research carries out research into pharmaceutical and medical markets covering various areas and target groups. We conduct research among physicians and other healthcare professionals, pharmacists, patients, hospital managers and key opinion leaders. In order to provide top quality services in the field of healthcare research, we cooperate with medical advisors and apply strict ethical rules and data protection policies.
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Fieldwork
PMR Research is often commissioned to work for other market research and consulting firms as a subcontractor. We conduct complete market research projects or specific research stages (e.g. fieldwork, data analysis and designing survey instruments). We regularly collaborate with local partners on international projects. We operate in Belarus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine. PMR Research is a member of the European Society for Opinion and Marketing Research, ESOMAR.
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