PMR Research offers the following types of metodology and tools:

Quantitative research
We offer two types of quantitative studies: business-to-business studies and household surveys. We offer a wide range of research techniques: face-to-face interviews, telephone interviews (CATI), central location surveys, internet surveys. more»

Qualitative research
We carry out qualitative studies when the aim is to provide a deeper understanding of respondents' associations and feelings as well as to tap well hidden and often unconscious motives of consumer behaviour, preferences and emotions when purchasing or using products and brands. more»

Desk research
Desk research is searching for information in existing sources, such as the press, the Internet, analytical reports, statistical publications, etc. more»

Central location test
PMR Research offers in-hall/central location testing in a range of Central and Eastern European countries, including Poland, the Czech Republic and Slovakia, Hungary, Russia and Ukraine, Estonia, Latvia and Lithuania, Romania and Bulgaria, and Slovenia. more»

PMR Brand Image Insight
is a methodology derived from our knowledge and research experience. This brand image research methodology guarantees our clients reliable answers to their inquires about their products and services. Today, brands are the ultimate asset of companies and brand image research is a significant support in the creation of marketing strategies. more»

PMR Medical Panel
PMR Research offers access to a continually expanding panel of doctors in Poland. Panel participants are various healthcare specialists who have agreed to take part in medical and pharmaceutical market research studies conducted by PMR Research more»

PMR MarketInsight
is a methodology developed and used by PMR which assists in the complex preparation of reports and industry analysis. It defines the ways in which data should be collected for such reports and outlines the methods to be used in analysing the gathered information in order to obtain a true picture of the market in question. PMR MarketInsight also precisely defines the content and structure of reports prepared by PMR, thanks to which clients receive a product of consistent and guaranteed quality. more»