Who we are.

PMR Research is a division of PMR (www.pmrcorporate.com), a publishing, consulting and market research company providing to international businesses interested in Central and Eastern Europe:

• information in a form of market reports, newsletters, online news services (through PMR Publications),
• competitive intelligence and strategic advisory advise (through PMR Consulting),
• custom market research  services (through PMR Research)

With our highly skilled staff and top ranked websites we are able to draw from the synergies between our products & services:
 


What we specialise in.

In PMR Research we offer top quality research at all stages of the research projects, also providing fieldwork services for other research companies. Thanks to our network of thoroughly checked and trusted partners we can be a single point of contact for multinational projects across over 20 countries of Central and Eastern Europe. Our areas of expertise include:

• Quantitative – telephone, CATI, face-to-face
• Qualitative – focus groups, IDI
• Customer satisfaction studies(B2B & B2C)
• Healthcare research using PMR’s proprietary Medical Panel of physicians & pharmacists
• Central location / In hall tests
• Brand awareness/brand image (using PMR Brand Image Insight methodology)
• Name/packaging/product tests
• Advertising campaign effectiveness
• Competition & segmentation studies
• Usage & attitude research
• Product and brand positioning studies
• Online research
• Comprehensive industry analyses and forecasting (using PMR MarketInsight proprietary methodology)

We have over 14 years of market research experience and conduct over 300 research projects each year. Our previous commissions include projects in the following markets:

• FMCG, retail
• Food, HoReCa
• Clothing & footwear
• Travel & tourism
• Luxury goods (fine fragrances, food, jewellery, cosmetics)
• Consumer durables (white goods)
• Pharmaceuticals and medical market
• Financial services (banking, credit cards)
• Telecommunications (ISP services, internet, broadband)
• IT (hardware, software, services)
• Heavy industry (machine production, mining, metal processing, chemicals, automotive, machine tools)
• Light industry (paper, packaging, electronics)
• Construction (building materials, infrastructure, construction works)