"I can wholeheartedly recommend PMR Research as a reliable, professional partner for cooperation. We have commissioned PMR with research projects of key importance to our strategic marketing activities regarding fair events organized by our company. Our cooperation has proved very fruitful and fully satisfactory. The research has always... " more » |
Anna Wielgos, PR & Event Manager
International Fairs Poland Co.,Ltd.
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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PMR Research is a member of EphMRA.
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PMR Research is a member of Business Information Group (BIG)
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We offer the following types of quantitative studies:
By type of population under study:
- Business-to-business studies
- Household surveys.
By research technique:
- Face-to-face interviews
- Telephone interviews, CATI
- Central location surveys
- Internet surveys.
By subject and type of study:
- Customer satisfaction and loyalty studies
- Business partner satisfaction and loyalty studies
- Employees satisfaction and loyalty studies
- Brand awareness, identity and image studies
- Product image studies
- Pricing studies
- Name tests and packaging tests
- Advertising and concepts tests
- Advertising campaign effectiveness studies
- Distribution studies
- Competition studies
- Segmentation studies
- Studies of consumer habits in the use and purchase of products and brands
- Product and brand positioning studies
- Press readers' preferences surveys.
Typical quantitative study procedure involves:
- Detailed specification of research problem
- Elaboration or study questionnaire
- Pilot study
- Interviews or completion of self - administered questionnaires
- Creation of database
- Statistical data analysis
- Preparation of report from the study
- Presentation of study results in PowerPoint format
- Presentation of marketing recommendations.
We conduct studies throughout Poland and in other Central and Eastern European Countries.
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Atherosclerosis - on-line survey among specialists in Poland
PMR Research was commissioned to recruit various specialists in Poland for an internet survey on Atherosclerosis. The study was carried out among Cardiologists, Endocrinologists, Diabetologists, IMs and GPs. Our responsibilities were as follows: finding appropriate specialists, contacting them with invitations [...]
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Comparison of prices of various brands available in clothing and footwear stores
PMR Research conducted a research project for a customer operating a chain of clothing and footwear stores which focused on comparing prices of individual types of items between various stores selling clothing and footwear, including brands directly competing against our [...]
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Adults vaccines - online study in Poland
PMR Research was commissioned to complete a medical project. We were asked to carry out an online study among Pulmonologists and Infectious Disease specialists on adult vaccines. Our responsibilities were: to find appropriate respondents, to contact them with invitations [...]
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Baby nourishing creams in-hall test in Poland
PMR Research conducted third wave of central location fragrance test of baby nourishing creams in two Polish cities. 400 interviews in total were conducted with mothers of young children and expecting mothers. The Central Location Test (CLT) was conducted according [...]
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Online survey of oncologists in Poland
At the request of our regular client, we conducted an online survey of oncologists dealing with a rare type of cancer. We identified 30 specialists qualifying for the survey and invited them to participate. The project was concerned with [...]
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Glaucoma survey of Polish ophthalmologists
PMR Research recruited and surveyed 60 ophthalmologists. The survey focused on the methods of glaucoma treatment in Poland. Our job was to find doctors who met the relevant criteria, provide them with questionnaires and collect the material. Whenever necessary, [...]
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More similar projects »
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Contact us | Quantitative research | Qualitative research | Desk research | Central location test | PMR Research Medical Panel | PMR Brand Image Insight | PMR MarketInsight | Terms Glossary
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