"From my perspective you and your team did a brilliant job getting and coordinating the respondents. You were always prompt with your responses to my questions and a pleasure to work with. Thanks again for your work, and I would be very happy to work with you again in the... " more » |
Susan Bellam
Project Producer, ?What If!, London
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We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
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PMR Research is a member of EphMRA.
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PMR Research is a member of Business Information Group (BIG)
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We offer the following types of qualitative studies:
- In-depth interviews
- Focus group interviews
- Mystery shopping
We carry out qualitative studies when the aim is to provide a deeper understanding of respondents' associations and feelings as well as to tap well hidden and often unconscious motives of consumer behaviour, preferences and emotions when purchasing or using products and brands.
Qualitative methods are used most often in the following kinds of studies:
- Tests of products launched on the market, their names, properties, packaging, concepts, logo
- Tests of products existing on the market (names, properties, packaging, concepts, logo) with the aim of modifying them
- Advertising tests (during various phases of their creation)
- Advertising media effectiveness studies
- Brand awareness and image studies
- Product image studies
- Studies of consumer decision-making processes
- Consumer behaviour studies regarding the use and purchase of brands and products
- Segmentation studies
- Product and brand positioning studies
Typical qualitative study procedure involves:
- detailed specification of research problem
- Preparation of questionnaire for respondents' recruitment
- Preparation of interview guide
- Recruitment of participants
- Moderation of interviews
- Data analysis
- Preparation of report from the study
- Presentation of study results in PowerPoint format
- Presentation of marketing recommendations
In our qualitative studies we make use of projection techniques.
We conduct focus group interviews in professional focus studios equipped with viewing rooms, venetian mirrors, cameras and audio-video equipment. We also carry out studies in smaller localities that do not have focus studios.
We conduct studies throughout Poland and in other Central and Eastern European Countries.
How are we different?
- We have 10 years of experience in market research and analysis
- We make use of the expertise of analysts from PMR Publications (www.pmrpublications.com) and PMR Consulting (www.pmrconsulting.com)
- Cooperation with our foreign partners allows us to conduct studies throughout Central and Eastern Europe
- In our work we place particular emphasis on providing the highest quality services
- We develop partnership relationships with our clients based on trust
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Telephone interviews with Oncologists and Urologists
PMR Research, commissioned by our regular client, has conducted telephone in-depth interviews with Oncologists and Urologists. Prior to the interviews our respondents completed short questionnaires about 3 chosen patients, whose personal data remain anonymous. The interview covers the typical paths [...]
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Multicountry qualitative study on IV infusion products
PMR Research has conducted a multicountry study among healthcare professionals in Poland, Russia and Hungary. Ten in-depth interviews were conducted regarding disposable IV infusion products with Head Nurses, who have familiarity with disposable IV infusion products such as IV infusion [...]
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Cardio metabolic study - IDIs with specialists in Poland
The purpose of the research was to discuss the approach to treating patients with Type 2 diabetes and dyslipidaemia (specifically, those with high triglycerides and/or low HDL). The Client also required a commercial and perceptual understanding of the potential for [...]
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Report on market of corrugated steel culverts in Poland
PMR Research carried out a study of the corrugated steel culvert market in Poland. In order to obtain information of interest to the Client, we undertook desk research and in-depth interviews with the main markets players. The result of the [...]
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A survey on the initial concept of a diabetes device
Our Client is planning to put on the market a new device helpful in monitoring diabetes. For this purpose they needed information on the methods of treating and training the diabetic patients in Poland to find the answer to the [...]
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Study on endometriosis in Poland and Russia
We took part in an international research project, whose main goal was to better understand paths followed by Gynaecologist and Obstetricians in diagnosing and endometriosis treatment as well as their opinions on a new medicine. We conducted 16 in-depth interviews [...]
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More similar projects »
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Contact us | Quantitative research | Qualitative research | Desk research | Central location test | PMR Research Medical Panel | PMR Brand Image Insight | PMR MarketInsight | Terms Glossary
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