Fieldwork    |    Where we operate    |    Types of research conducted   |    Customer service standards    |    Clients


Main types of market research projects conducted by PMR Research as fieldwork services:

1. Quantitative market research

• Face-to-face interviews (PAPI, CAPI)
• Computer-assisted telephone interviewing (CATI)
• Online surveys (CAWI)
• Central location tests (CLT) / Hall tests
• Other types of market research, based on client needs.

2. Qualitative market research

• In-depth interviews (telephone, face-to-face, in-facility)
• Focus group interviews, mini-groups, expert groups
• Accompanied shopping trips (AST)
• Recruitment to qualitative projects
• Other types of market research based on client needs.

3. Healthcare and pharmaceuticals

Research in the healthcare and pharmaceuticals sectors take up a big part of our fieldwork assignments. To learn more about our capabilities in this area, please visit our Healthcare section.


We are open to challenging non-standard projects, so please feel free to also ask about other methodologies not listed above.