Central location test services provided by PMR Research

EN | PL

Search

Free newsletter
Enter your e-mail to get
Consulting & Research Update
on doing business in Europe,
PMR Research and PMR
Consulting projects.

Clients' opinions

""We worked with PMR Research to conduct a banking study, in Poland and the UK, with Polish Nationals moving to the UK and were very pleased with the results. From start to finish, the team were efficient, organised, professional and friendly, whilst ultimately delivering the insight we required... " more »

Scott Watson, Research Manager
McCallum Layton

next opinions »

Free articles

Successfully planning central location tests

Checklist for selecting a market research agency in Central and Eastern Europe

Survey of the Polish chain restaurant market: current situation and growth prospects

We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.

PMR Research is a member of EphMRA.

PMR Research is a member of Business Information Group (BIG)

HOME » METHODOLOGY AND TOOLS » CENTRAL LOCATION TEST

PMR Research offers in-hall/central location testing in a range of Central and Eastern European countries, including Poland, the Czech Republic and Slovakia, Hungary, Russia and Ukraine, Estonia, Latvia and Lithuania, Romania and Bulgaria, and Slovenia.
Central location tests are used mostly to test new or modified products and advertising materials. Their uniqe value is that they allow certain product features, such as flavour, scent or appearance, to be tested in standardised conditions. The tests are conducted in purpose-designed facilities in city-centre locations, which are attended by the test participants, recruited according to specific criteria.

PMR Research has experience of in-hall testing in the following areas:

cosmetics and toiletries tests
domestic chemical products tests
dry foods tests
fresh foods tests
beverages tests
fragrance tests
flavour tests
shape and appearance tests
new product tests
modified product tests
packaging tests
ad concept tests

Examples of similar projects »


	Central location test of chocolate wafers PMR conducted a product test in Warsaw and Krakow. The participants who qualified to participate in the test were asked to come to our facility in the city centre to taste a number of wafers. We conducted 150 complete interviews. [...]

	Second wave of baby nourishing creams in-hall test in Poland PMR Research conducted second wave of central location fragrance test of baby nourishing creams in two Polish cities. 200 interviews were conducted with mothers of young children and expecting mothers. The Central Location Test (CLT) was conducted according to the [...]

	In-hall test of baby nourishing creams in Poland PMR Research conducted a central location fragrance test of baby nourishing creams in two Polish cities. About 180 interviews were conducted with mother and mother to be. The Central Location Test (CLT) was conducted according to the following procedure: respondents [...]

	PMR Research membership in EphMRA [...]

	Central location test of shower gels in Poland and Germany PMR Research conducted an hall fragrance test of shower gels in Poland and Germany. Over 1,500 interviews were conducted with women who met the screening criteria. The central location test (CLT) was conducted according to the following procedure: respondents [...]

	Central location test of confectionery products for a UK-based client PMR conducted a 3-day product test in Warsaw and Krakow. The participants who qualified to participate in the test were asked to come to our facility in the city centre three times over three days to taste a number of [...]

More similar projects »