International Experience

Analysis of consumer preferences and behaviour in the Polish dairy market

  • Industry

    Production of dairy products

  • Geographical coverage


  • Client type


  • Delivery time

    3 weeks

Research Project - retail and FMCG

Client's need

The client, a leading producer of dairy in the Polish market, asked PMR to provide them with research and advisory services, which would result in optimizing their strategy in the Polish market.

Our deliverables

The project included consumer research (in the form of telephone interviews) on a representative sample of Poles. The study includes issues of consumer behaviour, an analysis of satisfaction with brands, and identifying strong and weak points of individual brands.

Value for the client

In collaboration with PMR consultants, the research department delivered information which helped to optimize market strategy and continue further consulting services.

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