Research Services PMR

Cardio metabolic study - IDIs with specialists in Poland

The purpose of the research was to discuss the approach to treating patients with Type 2 diabetes and dyslipidaemia (specifically, those with high triglycerides and/or low HDL). The Client also required a commercial and perceptual understanding of the potential for the fenofibrates in light of the publication of the clinical trial results. Consequently, recently published clinical trial data were reviewed to obtain physicians’ reactions and any effect this might have on their prescribing. In order to gather the required information we conducted 40 IDIs with specialists: Non-Interventionist Cardiologists, Diabetologists, Endocrinologists, GPs/PCPs. Prior to interviews all respondents were asked to complete Patient Record Forms.

Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.

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