- Financial services and banking
- Retail and FMCG
- HoReCa
- IT and telecommunications
- Industrial production
- Construction market
- Medical and pharmaceutical market
- Other
Industries
Research PMR undertakes market and marketing research for many sectors of the CEE and Western European markets. We offer a unique blend of experience and in-depth understanding of market specifics. Our key areas of expertise include:
Financial services and banking
Market research focusing on the quality of client service, satisfaction of client needs as well as usage & attitude studies are just a few areas of research we have worked on in the financial sector.
Retail and FMCG
Market research including brand image research, advertising research, product concept testing, taste testing and mystery shopping are just a few areas of research covered by a wide range of projects we have carried out in the retail and FMCG market.
HoReCa
Market research focusing on the quality of customer service, customer loyalty and eating habits are just a few areas of research we have carried out in the HoReCa sector.
IT and telecommunications
Research into customer needs, customer satisfaction and loyalty, service level, product tests and advertising research are just a few areas of research covered by the projects we have worked on in the ITC sector.
Industrial production
Research into distribution channels and target groups, as well as market analysis covering price levels and market shares of major players, are just a few areas of research we have carried out in the industrial sector.
Construction market
Product segmentation, price testing, research into distribution channels, market analysis and forecasts and research into target groups are just a few examples of research we have carried out in the construction market.
Medical and pharmaceutical market
Research into packaging concepts, medicine names, diagnosis and treatment regimens are just a few examples of research areas covered by our assignments in the medical and pharmaceutical market.
Other industries
We have also conducted research for clients in other industries, including tourism, white goods production and distribution, luxury goods (consumer discretionary), automotive, services and machinery production.