Medicine packaging concept test- in-depth interviews with nurses
2020-07-13
A client from the pharmaceutical sector was planning to change the shape of packaging for its medicine in order to make it more convenient and respond to the market needs. We conducted 13 in-depth interviews with the users of the medicine - nurses, to discover their preferences and the key issues connected with using such products. The interviews were carried out in a focus group facility, which allowed the client to watch them live and observe the ways in which our respondents used the packaging. Based on the results, the client will decide on the direction for the further design development of the products.
Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research,
- B2B and consumer surveys,
- central location tests,
- healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
- brand awareness studies using our PMR Brand Image methodology,
- name, package and product testing,
- competition & segmentation studies,
- comprehensive industry analyses using PMR Market Insight methodology.
