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Poland – a challenging but fast-growing market

Anna Grabara, Senior Research Executive, published an article in EphMRA News on conducting market research in the Polish pharmaceutical industry.

According to Anna “Poland is a very interesting market, although not an easy one to do business for the pharmaceutical industry; after all, with a population of 38 million it is one of the largest markets in the region in terms of potential customers. When conducting research in Poland it is useful to be aware of a number of features that set this market apart from other EU countries - and even from other countries in the region.”

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