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Slovenia

Even under communist rule, Slovenia was an exception in the region – it had an economy that was relatively open to Western trends and a well-developed industrial sector. As such, the country was well positioned to succeed after declaring itself independent from Yugoslavia. Slovenia is currently the most affluent country in the CEE region in terms of GDP per capita and has many strong local companies, in particular in the pharmaceutical industry. Not only does the country have a strong track record of attracting foreign investment but it also exports capital. Slovenia was the first of the CEE countries to adopt the euro, doing so in 2007. This has helped mitigate risk for foreign investors and has also helped the Slovenian economy achieve smooth integration with the neighbouring Austrian, German and Italian economies.

Our market and marketing research services in Slovenia

PMR Research offers a full range of research services for the Slovenian market. We have experience in conducting various types of research projects, including consumer behaviour research (shopping and eating habits), customer service quality analysis (e.g. mystery shopping projects) and distribution channel analysis. In addition, we carry out product research, such as product concept tests, price tests and product segmentation. We also perform market and industry analysis which we carry out using our PMR’s proprietary methodology PMR Market Insight. Market analysis includes estimation of market size, identification of key market players and their market shares, forecasting of market size, specification of product distribution networks and an overview of the legal and competitive environment.

General data

Area:
20,273 km²

Population:
2.01 million

Capital:
Ljubljana

Official language:
Slovene

Ethnic groups:
83.1% Slovenes, 2% Serbs,
1.8% Croats and 1.1% Bosniaks

National boundaries:
Austria 330 km, Hungary 102 km,
Croatia 455 km, Italy 199 km
Currency:
Euro (adopted on 1 January 2009)

Time zone:
GMT +1

Area code:
+386

Other countries:

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Completed projects

PMR Research offers market research services of top quality tailored to meet individual needs of our clients, including B2B and consumer research and industry analysis. We are specialised in providing top-rate market information to companies interested in markets in Central and Eastern European countries. PMR Research is a specialised branch of PMR, a British-American company providing business publications (PMR Publications), consulting services (PMR Consulting) and market research services (PMR Research).