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Slovakia

After the Velvet Divorce from the Czech Republic in the early 1990s, Slovakia was generally perceived to be a country with weak prospects for sustained economic growth. Despite this perception, Slovakia has maintained robust economic growth and today, the country is ranked fourth in the CEE region in terms of GDP generation. Slovakia is committed to investing in infrastructure and was quick to introduce a flat tax rate of 19% – a development that has been instrumental in attracting large numbers of investors. Areas of the Slovak economy that are currently of particular interest to foreign investors are the machinery and precise engineering, automotive industry, metallurgy and metal processing, electronics, chemicals and pharmaceuticals, R&D, technology centres and business process outsourcing (BPO).

Our market and marketing research services in Slovakia

PMR Research has amassed extensive experience of providing research services for the Slovak market. We can deliver market analysis, in particular identification of key market players and prospective competitors, analysis of factors stimulating or impeding market growth and research of distribution channels. We also have experience in conducting marketing research in Slovakia, such as brand and image research, and copy tests (advertising concepts and advertising campaign effectiveness studies). We also carry out consumer behaviour studies and customer satisfaction and loyalty studies. We also perform product research, such as product concept testing and price testing.

General data

Area:
49,036 km²

Population:
5.4 million

Capital:
Bratislava

Official languages:
Slovakian (official),
approx. 11% of the population also
speak Hungarian

Ethnic groups:
86% Slovaks, 10% Hungarians,
1.5% Romanians, 1% Ukrainians,
1.5% other

National boundaries:
Poland 420 km, Ukraine 90 km,
Hungary 676 km, Czech Republic 197 km, Austria 91 km

Currency:
Euro (adopted on 1 January 2009)

Time zone:
GMT +1

Area code:
+421

Other countries:

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PMR Research offers market research services of top quality tailored to meet individual needs of our clients, including B2B and consumer research and industry analysis. We are specialised in providing top-rate market information to companies interested in markets in Central and Eastern European countries. PMR Research is a specialised branch of PMR, a British-American company providing business publications (PMR Publications), consulting services (PMR Consulting) and market research services (PMR Research).