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Moldova

Following the break up of the USSR, Moldova severed its economic ties with countries belonging to the former Soviet Union. While this may have delivered a greater sense of independence, it also meant isolation of the country from these markets. Despite economic progress since that time, Moldova remains one of the poorest countries in Europe. It has no natural resources and is heavily dependent on agriculture. Production of wines and brandies represents a major portion of the Moldovan economy. The country has no energy resources of its own and so is highly dependent on foreign suppliers. As part of Moldova’s attempt to join the European Union, the country’s government initiated a range of reforms designed to encourage market-based economic growth.

Our market and marketing research services in Moldova

Research services offered by PMR Research for Moldova include market analysis comprising estimation of market size, identification of key market players and their market share, forecasting market size, specification of the product distribution structure and an overview of the legal and competitive environment. Furthermore, PMR Research has experience in conducting brand research, using our proprietary PMR Brand Image methodology. We also offer consumer-centred research, including Usage & Attitude studies, product concept testing, price testing and customer satisfaction and loyalty studies.

General data

Area:
33,851 km²

Population:
4.31 million

Capital:
Kishiniev

Languages
Moldovan (Romanian),
locally: Russian,
Ukrainian and Gagauz

Ethnic groups:
78.2% Moldovans, 8.4% Ukrainians,
5.8% Russians, 4.4% Gaugazes,
1.9% Bulgarians, 1.3% other

National boundaries:
Romania: 450 km, Ukraine: 940 km

Currency:
Moldovan leu (MDL)

Time zone:
GMT +2

Area code:
+373

Other countries:

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PMR Research offers market research services of top quality tailored to meet individual needs of our clients, including B2B and consumer research and industry analysis. We are specialised in providing top-rate market information to companies interested in markets in Central and Eastern European countries. PMR Research is a specialised branch of PMR, a British-American company providing business publications (PMR Publications), consulting services (PMR Consulting) and market research services (PMR Research).