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Bulgaria
In the years preceding the global economic crisis, Bulgaria was one of the most attractive Central and Eastern European destinations for foreign investors. The strong position of the country was confirmed by the fact that Bulgaria received the highest level of foreign direct investments (as a percentage of GDP) of all Eastern European countries in 2006, according to the World Bank. The Bulgarian market also features the lowest labour costs in the region and a favourable legal environment.
Our market and marketing research services in Bulgaria
PMR Research has gained experience in conducting market research projects for the Bulgarian market, including price analysis, division of the market among key players and factors stimulating or impeding market growth. We also provide B2B research, including business partner satisfaction studies and competition competitive analysis. Besides, we conduct product and consumer research, such as concept and product research, distribution channel analysis and consumer behaviour research.
PMR clients planning to invest in the Balkan region often require information and insight for multiple markets. In these cases, PMR draws upon its experience of implementing international projects and conducting concurrent research studies in multiple markets to provide a comprehensive end-to-end research service.
General data
Area:110 910 km²
Population:
7.6 million
Capital:
Sofia
Official language:
Bulgarian
Ethnic groups:
83.9% Bulgarians, 9.4% Turks,
4.7% Roms, 2% other
National boundaries:
Greece, Macedonia,
Romania, Serbia, Turkey
Currency:
Bulgarian lev (BGL)
Time zone:
GMT +2
Area code:
+359
Other countries:
-
Albania -
Belarus -
Bulgaria -
Bosnia
and Herzegovina -
Croatia -
Czech Republic -
Estonia -
Greece -
Hungary -
Kosovo -
Lithuania -
Latvia -
Macedonia -
Moldova -
Montenegro -
Poland -
Romania -
Russia -
Serbia -
Slovakia -
Slovenia -
Turkey -
Ukraine -
other
