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Poland

Poland is the largest of EU memer from the CEE region. In line with this status, it offers not only attractive investment and export opportunities but also a promising domestic market of over 38.1 million consumers and featuring diverse industries and service sectors. Key investment opportunities include the metal working industry, business process outsourcing (BPO) centres, food production, the automotive industry, construction, aerospace engineering, R&D, mechanical engineering, manufacturing of home appliances, renewable energy and biotechnology. The forthcoming Euro 2012 Football Championships have, and will continue to, create interesting investment opportunities, particularly in the development of the country’s tourism and transport infrastructure.

Our market and marketing research services in Poland

Experience which PMR Research has gained in the Polish market includes a wide array of research projects, including consumer research, such as customer service quality (e.g. mystery shopping projects) and target group research. We also carry out product research, such as concept tests for products in the prototype phase and price testing. We also perform typical marketing research projects, including company and brand image research and advertising campaign effectiveness studies. In addition, our competencies in the Polish market include market analysis comprising estimation of market size, identification of key players and their market shares, forecasting of market size, specification of the product distribution structure and overviews of the competitive and legal environment.

General data

Area:
312,685 km²

Population:
38.1 million

Capital:
Warsaw

Official language:
Polish

Ethnic groups:
96.7% Poles, 0.4% Germans,
0.1% Belarusians, 0.1% Ukrainians,
2.7% other

National boundaries:
Russia 432 km, Lithuania 91 km,
Belarus 605 km, Ukraine 428 km,
Slovakia 420 km, Czech
Republic 615 km, Germany 456 km

Currency:
Polish zloty (PLN)

Time zone:
GMT +1

Area code:
+48

Other countries:

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Completed projects

PMR Research offers market research services of top quality tailored to meet individual needs of our clients, including B2B and consumer research and industry analysis. We are specialised in providing top-rate market information to companies interested in markets in Central and Eastern European countries. PMR Research is a specialised branch of PMR, a British-American company providing business publications (PMR Publications), consulting services (PMR Consulting) and market research services (PMR Research).