Research into the window market in Poland
Production of glass
Our client, one of the most important glass manufacturers in the world, sought comprehensive information on the Polish window market. They were interested in the market size, its segmentation and the existing market niches, as well as detailed profiles of the main market players in individual segments.
Research PMR conducted a study among window manufacturers in Poland. The information provided also included the results of a comprehensive analysis of the existing sources and the information received from the suppliers of materials for the window manufacture market. Altogether, the study covered 50 market players and experts. The report was prepared according to the PMR Market Insight methodology and contained information on the market size and structure, main market players, their shares and window distribution channels. The report and the project presentation were supplemented with a database containing detail market data.
Value for the client
The project findings enabled the client to take strategic decisions on target markets for its business. The identification of the main market players provided the client with information on potential trade partners, while an in-depth analysis of market segments and niches indicated further product development possibilities.
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