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Pneumococcal vaccinations – IDIs with physicians in Turkey
Industry
Pharmaceuticals – pediatric vaccines
Geographical coverage
Turkey
Client type
Market research agency
Delivery time
3 weeks
Client's need
We conducted a market research study among specialists in Turkey about children vaccination practices. Our client prepared two sets of messages to be used in campaigns for their product. Our task was to test creative concepts to provide insights on how vaccinating pediatricians and primary care physicians (PCPs) perceive and respond to the information.
Our deliverables
We have conducted a series of IDIs with pediatricians and primary care physicians. We collected background on vaccinations among adolescents. During each interview physicians assessed the appeal and message of the concepts.
Value for the client
Research results allowed to understand importance, believability and “call to action” for the messages among physicians who vaccinate adolescents. We were able to capture potential questions and objections that physicians may raise, in order to prepare Sales Representatives to handle most effectively.
