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Healthcare service offer survey
Industry
Devices and software in hospitals
Geographical coverage
Poland, Turkey
Client type
Market research agency
Delivery time
3 weeks
Client's need
Working for the leading manufacturer of critical care products we have conducted a survey on healthcare service offer. The main aim of the study was to understand users’ needs for service and support for devices and software in hospitals.
Our deliverables
We have conducted 80 online interviews in two countries: Poland and Turkey. On each market the sample consisted of biomedical engineers, IT managers, critical care nurses, critical care physicians, medical directors and department heads.
Value for the client
We managed to gather information on aspects that are the most important to customers in terms of customer service, hardware and software service and education and training for the health care products they buy. We also learnt how much more they would be willing to spend in order to obtain a specific service attribute. Research results allowed our client to adjust their offer to better meet their customers’ preferences and expectations.
