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Barbecuing habits in Poland – a nationwide survey
Industry
FMCG producer
Geographical coverage
Poland
Client type
Trade and service
Delivery time
2 weeks
Client's need
Our client needed the findings of a survey concerning the barbecuing habits of Poles and the products and brands they use. The main assumption was conducting the survey on a representative nationwide sample in the shortest possible time.
Our deliverables
Before preparing the questionnaire, PMR carried out a mini-survey on a target sample, which allowed gathering information on a relatively little researched topic – barbecuing habits. This meant that in the actual survey the questionnaire had more closed response categories. The questionnaire was created together with the client.
Value for the client
The findings were delivered in the form of a report which summed up the survey results, and detailed tables which profiled the findings according to the key demographic variables (gender, ages, size of population etc.). Thanks to the efficient survey and analysis process, our client received the results within the agreed deadline. Additionally PMR assisted the client in interpreting and discussing the findings.
