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Product and service experience study for a major car manufacturer
2011-01-13
PMR took part in an international qualitative market research study in the automotive sector carried out for a major car manufacturer in Europe. The aim of the project was to capture car owners’ experiences and impressions from car purchase, usage and servicing at an authorised service garage. The client intends to use the results to adjust their client service policies and work towards meeting client expectations regarding car fittings and finishing in the segment researched. In order to collect the necessary data our team carried out 10 focus group interviews with users of selected car makes, 18 individual in-depth interviews with users of the client’s car make, and 12 individual in-depth interviews with the client’s dealers.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research,
- B2B and consumer surveys,
- central location tests,
- healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
- brand awareness studies using our PMR Brand Image methodology,
- name, package and product testing,
- competition & segmentation studies,
- comprehensive industry analyses using PMR Market Insight methodology.
e-mail: [email protected]
tel. (+48 12) 618 90 80
