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Product usage and brand perception qualitative study
PMR Research took part in third phase of the study for a global medical device manufacturer. 5 in-depth interviews in Romania, 3 in Russia and 1 in Ukraine were conducted with medical portable turbine driven ventilators users and purchase decision makers. As a result of the interviews information was provided, which will help a global medical device manufacturer to promote sales growth and customer loyalty across Eastern European markets.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research,
- B2B and consumer surveys,
- central location tests,
- healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
- brand awareness studies using our PMR Brand Image methodology,
- name, package and product testing,
- competition & segmentation studies,
- comprehensive industry analyses using PMR Market Insight methodology.
e-mail: [email protected]
tel. (+48 12) 201 34 60
