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Clients' opinions
"IBM was seeking a research contractor to investigate the possibility for and potential success of a Polish market launch of a new type of IT service. We selected PMR Research in view of its experience in research and analyses of the Polish IT market. The project was conducted in a manner that fully met our expectations. We were satisfied with the quality of the research report, and PMR Research analysts were very helpful in providing additional interpretation of the data gathered."
Malgorzata Niemczyk
IBM Global Services Marketing Manager

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PMR Research offers in-hall/central location testing in a range of Central and Eastern European countries, including Poland, the Czech Republic and Slovakia, Hungary, Russia and Ukraine, Estonia, Latvia and Lithuania, Romania and Bulgaria, and Slovenia.
Central location tests are used mostly to test new or modified products and advertising materials. Their uniqe value is that they allow certain product features, such as flavour, scent or appearance, to be tested in standardised conditions. The tests are conducted in purpose-designed facilities in city-centre locations, which are attended by the test participants, recruited according to specific criteria.
PMR Research has experience of in-hall testing in the following areas:
  • cosmetics and toiletries tests
  • domestic chemical products tests
  • dry foods tests
  • fresh foods tests
  • beverages tests
  • fragrance tests
  • flavour tests
  • shape and appearance tests
  • new product tests
  • modified product tests
  • packaging tests
  • ad concept tests
To find out more about central location testing:
Kliknij link do WP
To find out more about recent PMR Research experience in this field:
Linki do newsów
In order to receive more detailed information regarding our services please contact us:
tel. (48 12) 618 90 80
fax (48 12) 618 90 08
e-mail: [email protected]
www.research-pmr.com
www.pmrcorporate.com
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