Face-to-face in-depth interviews with online consumers in Poland
Industry
Antivirus website
Geographical coverage
Poland
Client type
Website producer
Client's need
Our client is a company located in Moscow offering website creation and support services.
The client lacked information regarding online consumer behaviour in Poland, payment methods, language aspects etc. Main business goals were to identify gaps in current version of the website and to modify it considering needs of the target audience.
Our deliverables
In order to solve business issues of the client we conducted 12 F2F IDIs in central location in Warsaw. The main challenge we faced was that the tested version of the website was not final so we needed to give comments to the client in online mode during the interviews. The professionalism of our moderators made it possible to provide first results to the client after two days from fieldwork finish.
Value for the client
The results provided by PMR team, which consisted of both moderators and project manager, helped the client to make important changes in the tested version of the website, to better understand peculiarities of online behaviour in Poland and to expand their business to a new country. The report and PMR recommendations were very useful during building the market entry strategy in Poland.
