Prepaid phone users in Poland: quantitative study
One of the global leaders in the financial market wanted to find out about the habits and preferences of Polish consumers who use online payments for mobile phone top-ups. Even though Poles are using online payment increasingly more often, our client wanted to learn about their specific expectations and unmet needs in terms of prepaid cards and to find out how they can perfect their offer addressed to Polish consumers.
We conducted a CAWI study (using an internet questionnaire) on a representative sample (n=1000) of Polish internet users, who have used prepaid phones in the last 6 months. A large nationwide sample and a tight deadline didn’t pose a significant difficulty for PMR’s research team. Thanks to the team’s many years of experience in quantitative studies, the research process ran smoothly. In just four weeks we were able to create research tools, conduct interviews and deliver the final report to the client.
Value for the client
The client received a comprehensive and exhaustive report on Polish prepaid card users. The report included information on, among others, the most popular mobile service providers, frequency of top-ups and average sums of top-ups in each segment of respondents.
The client gained great insight not only into their target audience, but also into their expectations and unmet needs. Thanks to the data provided by PMR the company will be able to efficiently implement new business solutions tailored to the needs of Polish consumers.
- Face-to-face in-depth interviews with online consumers in Poland
- Customer satisfaction in after-sales services
- Potential of mobile solutions in midsize and large companies in Poland
- IT services market in Poland
- Integrated telecommunications services market in Poland
- Telecommunications market in Poland