Professional Market Research

An analysis of animal feed needs of dairy farmers

  • Industry

    Animal feedingstuffs

  • Geographical coverage


  • Client type

    Market research agency

  • Delivery time

    4 weeks

Research Project - other industries

Client's need

One of the leading manufacturers of farm animal feed was interested in obtaining information from markets, which would allow to analyse the potential entry onto the market of products used in the breeding of dairy cows. Our client (a research agency) has therefore prepared a scheme of a study that aimed to identify the needs of dairy producers and veterinarians in this field.

Our deliverables

Within the project we completed a number of direct (F2F) in-depth interviews (IDIs) with dairy farmers and veterinarians specialising in breeding dairy cows. We were interested in how the various stages of the reproductive cycle of dairy cows affect the methods of feeding the herd, and what are the most frequent problems Polish breeders must face. We analysed the cow breeding programs implemented by farmers, the results they achieve, and the role of nutrition in effective detection of estrus and improved conception rate.

Value for the client

We prepared a report that presented comprehensive information about the needs and aims of Polish dairy farmers. Thanks to the collected data our client received comparative information about the most important unmet needs of farmers in the context of breeding, and indication of areas that need further improvement.

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