Professional Market Research

Using the internet and mobile solutions among doctors in Poland

  • Industry


  • Geographical coverage


  • Client type

    Market research agency

  • Delivery time

    5 weeks

Research Project - IT and telecommunications, medical and pharmaceutical market

Client's need

The client’s aim was to collect information about whether and to what extent Polish doctors use the internet and modern mobile solutions, such as smartphones or tablets.

Our deliverables

PMR conducted 200 telephone interviews of the following specialisations:

  • GPs
  • Cardiology
  • Gynaecology
  • Laryngology
  • Pulmonology
  • Rheumatology
  • Oncology
  • Urology
  • Psychiatry
  • Neurology
  • Paediatrics.
Each interview lasted around 15 minutes and allowed to obtain answers to the client’s business needs.

Value for the client

The client received complete information about the uses of the internet and mobile solutions by doctors in Poland. As a result our client will be able to make informed plans concerning its market activities targeting this group of recipients.

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