Survey of product prices in the HoReCa industry
Industry
HoReCa
Geographical coverage
Poland
Client type
Coffee chain
Delivery time
5 weeks
Client's need
In order to successfully manage prices optimisation of products sold in one of the most popular café chains in Poland, PMR has conducted an extended market survey of prices for one of the key players on the Polish café market.
Our deliverables
In response to the client’s business problem, PMR realised 750 direct interviews (face-to-face) with customers of the analysed café chain. The questionnaire was prepared in accordance with the Price Sensitivity Measurement methodology, which allows determining acceptable price ranges and optimum prices for specific products. It was not the first project in which the methodology was used (p541/price-optimisation-with-price-sensitivity-measurement).
Before the interviews, PMR advised observing the client’s cafés in order to determine a representative customer structure. The findings were then completed with price benchmarks of the analysed products, in comparison to the key competitors of our client.
Value for the client
The obtained data allowed us to formulate clear recommendations for the optimum price policy, taking into consideration the competitive environment. The recommendations were differentiated in terms of product group and location of each café. We have also suggested different practical approaches to testing and optimising prices (market experiment, price offer and other).
