Analysis of the Polish pharmaceutical market
New drugs development
Our regular client has commissioned PMR to undertake a project regarding the pharmaceutical sector. The aim of the project was to collect information from medical experts – Key Opinion Leaders – specialists in 14 different medical areas to support market penetration forecasts of new pharmaceuticals currently being developed.
We have conducted 28 in-depth interviews in Poland – 2 interviews per medical area of treatment with medical experts: consultants at the national and regional levels, academics and physicians regarded as Key Opinion Leaders in their particular medical area.
Value for the client
The study conducted provided our client with information, allowing them to predict market penetration and estimate the income of newly developed medicines.
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