Promotional campaign test for a weight-loss product
2020-07-20
Our client asked us to test the concept of a new promotional campaign for a weight-loss medicine. We conducted a qualitative study, in which we examined the feelings of the target group concerning the general message of the new campaign and the various promotional materials (TV, press, outdoor and POS advertising). The project was conducted using the focus group technique, and the client could watch the interviews live thanks to internet transmission. The project carried out in Poland was a part of the international research project conducted in several countries worldwide.
Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research,
- B2B and consumer surveys,
- central location tests,
- healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
- brand awareness studies using our PMR Brand Image methodology,
- name, package and product testing,
- competition & segmentation studies,
- comprehensive industry analyses using PMR Market Insight methodology.
