International Experience

Brand development study one of the leading manufacturer of pumps and pumps systems

Research PMR carried out 4 focus group interviews (FGIs) with plumbers, planners and constructors specialised in the installation of pumps system for heating, cooling and air conditioning technology and for water supply, drainage and waste. FGIs took place in Warsaw and Cracow. The aim of project was to explore customer’s needs and expectation related with specific brand of manufacturer pumps and pumps systems. As a result of this study, information about values and features of brand has been delivered to our client.

Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.

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