Research PMR Services

A shopping centre survey in Hungary

Research Project - retail and FMCG
Together with our Hungarian partner, we organised a study that involved collecting basic demographic data and information relating to the shopping habits of visitors of a Budapest shopping centre indicated by our client. As a result, the client was able to define the profile of shoppers in the location (catchment area). Data from over 5000 consumers was collected for the purposes of the project.

Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.

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