Research into the Polish market of private medical insurance
2020-11-03

Research PMR has carried out a preliminary market study to diagnose the current situation on the Polish market of private medical insurance for an international company offering private medical insurance and healthcare services. The study was one part of a larger consulting project conducted in cooperation with PMR Consulting. The research part encompassed qualitative consumer research into customer motivation and preferences as well as a quantitative survey among corporate clients. We conducted 30 in-depth interviews with private consumers and 200 interviews with corporate clients.

Based on the results of this study we provided our client with information on the following issues:

• awareness and understanding of product types
• brand awareness
• product and brand usage
• consumer behaviour patterns, decision making and the purchase process
• expenditures on private medical insurance
• attitudes towards private medical insurance
• inclination to buy this type of product
• attractive market segments.

Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:

• international research,
• B2B and consumer surveys,
• central location tests,
• healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
• brand awareness studies using our PMR Brand Image methodology,
• name, package and product testing,
• competition & segmentation studies,
• comprehensive industry analyses using PMR Market Insight methodology.