International Experience

Study of price and expenses in the tourism sector

Research PMR recently carried out a survey of price change sensitivity and the structure of tourists' spending at the sites they visit for an operator of a major tourist attraction in Poland. The survey involved 1,300 face-to-face interviews with tourists and leaders of school groups visiting Krakow and nearby tourist attractions. These included 600 interviews with foreign tourists conducted in English by specially trained PMR interviewers. The results of the study will help our client to define their price strategy for the coming years.

Research PMR is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
  • international research,
  • B2B and consumer surveys,
  • central location tests,
  • healthcare research using proprietary physicians’ and pharmacists’ PMR Medical Panel,
  • brand awareness studies using our PMR Brand Image methodology,
  • name, package and product testing,
  • competition & segmentation studies,
  • comprehensive industry analyses using PMR Market Insight methodology.

Back to List of Projects - Research PMR