For a global medical device manufacturer PMR Research has conducted 10 in-depth interviews mainly with Heads of ICUs and Respiratory Therapy Units in Poland, Russia and Czech Republic. The overall objective of this study was to understand unmet needs in these markets that should be addressed in developement of a new product.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research
- B2B and consumer surveys
- central location tests
- healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
- brand awareness studies using our Brand Image Insight methodology
- name, package and product testing
- competition & segmentation studies
- comprehensive industry analyses using PMR MarketInsight methodology.
Please contact us with your questions and requests on:
e-mail:
[email protected]
tel. (+48 12) 618 90 80
Qualitative study to support the New Product Development process