Working for an international clothing manufacturer, PMR Research conducted 6 group discussions.
Study was aiming at getting following information:
- general shopping habits of the participants
- perception of most popular clothing brands
- perception of Client's clothing
- price testing
- perception of Client's store concept.
As a project result, Client received presentation with detailed description of the study findings.
PMR Research offers a full range of marketing research services across the Central and Eastern European countries. We provide consumer research services (such as customer satisfaction studies, segmentation studies, brand image studies and others), B2B research, and comprehensive industry analysis services. For more detailed information on the services offered by PMR Research please contact us:
tel. (48 12) 618 90 80
fax (48 12) 618 90 08
e-mail:
[email protected]
www.research-pmr.com
www.pmrcorporate.com
Product test - focus group interviews regarding clothing and clothing brands
