PMR Research - Polish Construction Sector: a survey by PMR Research

PMR Research conducted a survey on the construction market in Poland, which survey was commissioned by the publications division of PMR (www.pmrpublications.com). The survey covered 110 of the largest Polish construction companies nationwide, as determined by 2004 sales revenue and employment figures. Survey respondents included the managers of marketing departments and other management personnel responsible for corporate sales policies. The survey was completed by way of telephone interviews taken throughout August 2005.

The key objectives of the survey are as set out:

to assess the current situation in the Polish construction sector
to gauge the influence of Poland's membership in the European Union on the functioning of construction companies
to provide a forecast of financial indicators key to the construction market, including: construction and assembly output, building material prices, the level of employment in Polish construction companies, etc.
to assess the financial standing and to review the investment plans of the largest Polish companies in the sector
to pinpoint those factors deemed by respondents as crucial for success on the Polish construction market
to define the greatest barriers to conducting business in the construction sector
to obtain opinions on steps the government should be taking to improve the situation in the Polish construction industry.

Research and analysis of the construction market is one of the key areas of specialization of PMR Research.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:

international research
B2B and consumer surveys
central location tests
healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
brand awareness studies using our Brand Image Insight methodology
name, package and product testing
competition & segmentation studies
comprehensive industry analyses using PMR MarketInsight methodology.

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