The publications division of PMR (www.pmrpublications.com) commissioned PMR Research to conduct the survey "The construction market in Poland 2005". The survey covered 116 largest Polish construction companies (by 2004 sales revenue and employment). The respondents were managers of marketing departments and other management personnel responsible for sales policies at the surveyed companies. Telephone interviews were completed in February 2005.
The key objectives of the survey included:
- to assess the current situation in the Polish construction sector
- to gauge the impact of Poland's accession to the European Union on the functioning of construction companies
- to provide a forecast of financial indicators key to the construction market (including: construction and assembly output, building material prices, length (in kilometres) of completed highways, etc.)
- to assess the financial standing and review investment plans of the largest Polish companies in the sector
- to pin-point factors which in the opinion of responders are necessary to succeed on the Polish construction market
- to define the greatest barriers to conducting business in the construction sector
- to obtain an opinion on what the government should be doing to improve the situation in the Polish construction industry.
Research and analysis of the construction market is one of the key areas of specialisation of PMR Research.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research
- B2B and consumer surveys
- central location tests
- healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
- brand awareness studies using our Brand Image Insight methodology
- name, package and product testing
- competition & segmentation studies
- comprehensive industry analyses using PMR MarketInsight methodology.
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