PMR Research conducted a central location fragrance test of baby nourishing creams in two Polish cities. About 180 interviews were conducted with mother and mother to be.
The Central Location Test (CLT) was conducted according to the following procedure: respondents were invited to a specially prepared facility, where they smelled samples of baby creams and evaluated each fragrance.
PMR Research is a full service agency providing services at all stages of research projects; from questionnaire design through fieldwork to data analysis. We can be a single point of contact for multinational projects saving your time and guaranteeing the same high quality and consistency of deliverables. We are fluent in the following areas of research in Central and Eastern Europe:
- international research
- B2B and B2C surveys
- central location tests
- healthcare research using proprietary physicians’ and pharmacists’ Medical Panel
- brand awareness studies using our Brand Image Insight methodology
- name, package and product testing
- competition & segmentation studies
- comprehensive industry analyses using PMR MarketInsight methodology
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In-hall test of baby nourishing creams in Poland
