PMR Research analyzed the image of travel fair events among representatives of tourism branch in Poland. The project was commissioned by a major Polish host of international fair events. The aim of the study was to assess the potential market of business visitors coming to travel fair events and investigating the image of selected tourist fairs and exhibitions.
Within this project PMR Research conducted 400 CATI interviews with travel agencies and tour operators all over Poland. As a result our client received a detailed report with research results.
PMR Research offers a full range of marketing research services across the Central and Eastern European countries. We provide consumer research services (such as customer satisfaction studies, segmentation studies, brand image studies and others), B2B research, and comprehensive industry analysis services. For more detailed information on the services offered by PMR Research please contact us:
tel. (48 12) 618 90 80
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Image study of tourism fair events among travel agencies and tour operators
