PMR Research - Fieldwork project in Russia regarding advertising awareness

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Fieldwork project in Russia regarding advertising awareness
2007-02-16

PMR Research executed a fieldwork project in Russia for a UK-based research agency, Proteus Research. We provided the client with data from 103 CATI interviews with Russians who are regular readers of select magazines and newspapers. The aim of the project was to analyse Russian consumers' awareness of an advertising campaign organised in Russian press by a car manufacturer.

For detailed information on fieldwork and analytical services provided by PMR Research please contact:

Kasia Soroczynska

[email protected]

tel. (+48 12) 618 90 84

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